3INA Review: First Impressions and Swatches

As an avid fan of bold and bright cruelty-free makeup, 3INA (pronounced Mee-Nah), was high on my list of brands to try out. 3INA pride themselves on being a disruptive brand, who break traditions to celebrate individuality, diversity, and encourage self-expression through makeup. Of course, this made me want to try out their products even more.

Not only is this brand super affordable, but the overall quality of their products is not compromised. I was also happy to find out that their products are packaged sustainably using recyclable materials.

I visited their flagship store in Covent Garden back in February with a £50 budget.

The store was brightly lit, and paired with the simplicity of their branding, it was an absolute dream to visit. I fell in love with pretty much everything I swatched, but alas, I had a budget to stick to.

I left with 6 of their products (listed below) and 75p change.

  • The Lip Pencil in 505
  • The Longwear Lipstick in 505
  • The Duo Eyeshadow in 603
  • The Matte Lipstick in 402
  • The Eye Pencil in 205

I decided to purchase a range of their products to get an overall feel of what 3INA has on offer.

Their pricing and range of products instantly reminded me of KIKO Milano but with smarter branding and a higher quality feel to their packaging. However, after trying out these products, I think quality-wise these two brands are comparable.

Overall, I would recommend you try out 3INA. Read on for my first impressions and swatches of the products I purchased! All photos were taken in natural light and were not edited.

First Impressions and Swatches

The Lip Pencil in 505 – £6.50, 1.18g

This shade is a vivid burgundy and comes with a tapered applicator. On their website, 3INA describe this shade as a “nude”, which in my opinion, is inaccurate irrespective of your skin tone. But what do you think?


3INA Lip Pencil 505 swatch
The Lip Pencil in 505

On application, this liner glided onto my lips to effortlessly which initially took me by surprise, as dark red-toned shades can be hit and miss in my experience. The pigmentation is incredible and, compared to my Kat Von D lip liners which are very dry on application (and over double the price for only 0.3g of product), the formula felt very smooth and comfortable.

I didn’t like the applicator as it was quite sharp. But I’m generally not a fan of applicators on pencils as I rarely use them, and companies tend to bump up the price for products with applicators. The applicator seemed to be glued at the end to make it pointed and sharp. After removing the glue, it was easier to use, but not firm enough in my opinion.

3INA Lip Pencil in 505

Overall, I was really impressed by the Lip Pencil in 505 and will be purchasing some of the other colours in the future.


The Longwear Lipstick in 505 – £7.95, 7ml

I expected this shade would be an exact or close match to the Lip Pencil in 505. However, the Longwear Lipstick in 505 is a dusty pink. My initial thought was that this would be too pale for my skin tone, however, once it dries, it looks much darker. I think this is a great nude matte lipstick which would suit a range of skin tones. Brown girls considering this shade, don’t be put off by how pale it looks on the applicator!


3INA Longwear Lipstick in 505 swatch
The Longwear Lipstick in 505

Unfortunately, you need several swipes of this product before it appears opaque. I had to go in more than twice to make sure my lips were fully covered. Luckily, this product is not fast-drying so layering up did not leave the finish looking cakey and cracked.

This lipstick dries matte, but the overall texture is somewhat sticky even after a few hours – this didn’t bother me though. I can’t confirm whether this is truly longwear, but this lipstick paired with the Lip Pencil in 505 is my go-to at the moment, and has lasted pretty well through pizza and spaghetti.


3INA lipstick swatch
The Lip Pencil in 505 and Longwear Lipstick in 505


The Duo Eyeshadow in 603 – £10.95, 3g

This was a bit of an impulse buy as I prefer to collect palettes rather than duos or singles. But I loved the pairing of the deep matte red with the shimmery-satin mint green. Just look at these colours – a match made in heaven!

3INA Duo Eyeshadow in 603
The Duo Eyeshadow in 603

Sadly, the one I purchased was cracked, but I went back and exchanged it without a problem. But, I ended up dropping the replacement and cracked it even worse!

The formula for the Duo Eyeshadow in 603 is very creamy and buttery, particularly the green shadow. When I swatched this in store, I was worried that I’d experience a lot of fallout with the green shade, and I wasn’t wrong.

The red is a stunningly pigmented deep berry-toned red which applied smoothly. On the other hand, the green shade was very disappointing. You might not be able to tell from the photos as I think it photographed quite well, but it did not look good in person.

3INA makeup eyeshadow indian skin tone


3INA eyeshadow duo swatch

I primed my eyelids before testing this duo. I usually use my Morphe M204 flat eyeshadow brush to pack on eyeshadow, but it did not work for this green shade. After trying several brushes and wetting my brush with setting spray, I eventually gave up and used my fingers. This worked a treat!

However, it did seem that this shadow was oxidising straight after application, so I ended up packing more on. Unsurprisingly, this process led to a lot of fallout – luckily, I always apply my foundation after eyeshadow!

I haven’t worked with eyeshadows with a formula like this before, and will probably avoid shadows like this in the future.

I didn’t feel comfortable leaving the house with this eyeshadow, but my girlfriend thought it looked “poppin’” and I did unexpectedly receive a compliment for this look.


The Matte Lipstick in 402 – £7.95, 4ml

I love matte lipsticks, so I was excited to try this out. I wanted to go for a bold but safe shade which is why I went for the Matte Lipstick in 402. I say safe because the boldest shade they had was 424 which is a royal blue.

402 is a very beautiful hot pink lipstick with a blue undertone. I love a bright hot pink lip even though some people think it doesn’t it suits my skin tone. It glides on easily and is very pigmented. However, I’m not sure if it’s my lips or not, but I felt that the application was quite patchy and potentially unfriendly for people with darker lips. It also seeped into the creases on my lips which is not a good look.

It takes a while before this lipstick looks matte, I tend to prefer matte lipsticks that are drier and look matte on the first swipe. However, because the formula is balm-like, it felt comfortable and somewhat moisturising. 


3INA Matte Lipstick in 402 swatch
The Matte Lipstick in 402


The Eye Pencil in 205 – £6.95, 1.2g

I have been looking for the perfect white liner to use in my waterline, so of course I had to try out the Eye Pencil in 205. The formula is very creamy and soft. However, due to the creaminess, the application on my waterline was quite patchy. But I don’t think this is what it’s supposed to be used for anyway!

The liner comes with a built-in smudger which allows you to create a smokey look – it would be cool to experiment with a white smokey eye.

This would also make an excellent eyeshadow base. I usually use the Jumbo Eye Pencil by NYX in Milk but find it’s a bit too greasy to me.


The Colour Mascara in 103 – £8.95, 14ml

I have always wanted to try out a colour mascara and thought why not now?!

103 is a shimmery metallic purple. This product requires a white eyelash primer if you have black lashes like myself and want to see the colour pop.

It was quite difficult to get the product onto the wand and it took quite a few coats before I could SEE the purple. I wanted to be blinded by shimmery purpleness, which of course was unrealistic.

I won’t write off this whole line as perhaps some of the other colours available are better. But it has reminded me why I was apprehensive to delve into colour mascara!

Final Thoughts on 3INA

Despite not being wowed by every product I purchased from 3INA, I wasn’t put off from purchasing from them again. In fact, I recently purchased a few more products by 3INA via their website.

I expected that some of the products would not meet my expectations, but for the price-point, I think that the overall quality of these products was pretty good. 

Overall, 3INA are worth checking out, and it certainly won’t break the bank going on a 3INA haul. After all, being able to purchase 6 products for just under £50 is a steal compared to some of the popular high-end brands.


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